Taxi App in Turkey

 

Turkey’s urban centers — especially Istanbul, Ankara, Izmir, and Antalya — have a growing demand for reliable, convenient transportation. While traditional taxis are still widespread, taxi apps are rapidly gaining traction due to traffic congestion, digitalization, and rising tourism.

🏆 Popular Taxi Apps in Turkey

1. BiTaksi

  • Most popular app in Istanbul and major cities
  • Offers:
  • Taxi booking via GPS
  • Fare estimate
  • Card or cash payment
  • Ratings for drivers
  • Available in: Istanbul, Ankara, Izmir, Bursa

2. iTaksi

  • Developed by the Istanbul Metropolitan Municipality (İBB)
  • Integrated with Istanbul’s Smart City infrastructure
  • Features:
  • Licensed yellow, turquoise, and black taxis
  • Secure payments via Istanbulkart, credit card, or cash
  • Passenger safety features

3. Uber Turkey

  • Re-entered the Istanbul market in 2021, now only operating licensed taxis
  • Users can book yellow or turquoise taxis via the Uber app
  • Integrated with Uber’s global platform for foreign visitors

4. EN Taksi (Izmir)

  • Official taxi app launched by Izmir Municipality
  • Similar features to iTaksi
  • Ensures municipal oversight and price transparency

📈 Market Trends

  • Government involvement: Municipalities have launched their own apps (iTaksi, EN Taksi) to counter private platforms and increase regulation.
  • Digital payments: Cashless and Istanbulkart-based payments are increasingly adopted.
  • Safety features: Panic buttons, GPS tracking, and driver vetting are standard in most apps.
  • Tourism integration: Multi-language support and integration with hotel/airport services are increasing.

💼 Opportunities for Entrepreneurs

If you’re looking to launch a taxi app in Turkey, consider:

🔧 Key Features to Include:

  • Real-time GPS tracking
  • Dynamic pricing or flat-rate fare
  • Driver verification & rating system
  • Multilingual UI (Turkish, English, Arabic, Russian)
  • Integration with Istanbulkart or mobile wallets
  • Airport and hotel pickup scheduling

🚕 Potential Niches:

  • Luxury taxi services (black car or VIP taxis)
  • Female-only taxi services
  • Airport-exclusive transport
  • Intercity ride-hailing
  • Tourist-centric app with guides or package tours

📜 Regulations to Know

  • All taxis must be licensed by the local municipality.
  • Private ride-hailing (UberX-style) with non-taxi cars is prohibited.
  • Apps must work only with licensed taxi drivers and comply with Turkish transport and data protection laws.
  • You may need approval from İBB (Istanbul), ESHOT (Izmir), or relevant local transport bodies.

✅ Conclusion

The taxi app market in Turkey is well-regulated, with opportunities to innovate in tourism-focused services, premium experiences, or regional apps. Any new entrant must navigate local transport rules and partner with licensed taxis, but there’s room to compete, especially outside major metros or with niche offerings.

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